InfoGrok Business Intelligence, the foremost B2B news and market research web property is reporting that Media and marketing company Meredith Corp has acquired Real Girls Media Network, an online social content hub for women.
The purchased continues Meredith’s continued strategy of deepening its portfolio of online content and social media offerings through the Meredith Women’s Network of digital media, which also includes powerhouse websites such as BHG.com and Parents.com.
The UK based industry suppliers web portal goes on to report that the Real Girls Media Network includes DivineCaroline.com as well as a network of premium female-targeted sites. DivineCaroline.com is a platform that publishes user-generated content, alongside expert guided editorial, to offer women a online community in which to share experiences and form a network.
The addition of the Real Girls Media Network (RGMN) – which averages approximately four to five million monthly unique visitors increases the reach of the Meredith Women’s Network to nearly 25 million monthly unique visitors, according to the latest Omniture SiteCatalyst measurements.
Liz Schimel, executive vice president of consumer relationship management and digital media at Meredith National Media Group, said: “This acquisition builds on our digital footprint and reinforces Meredith as the leading provider of authoritative and engaging content for women on the topics that matter most to them and their families.”
Lauren Wiener, senior vice president of Meredith Women’s Network, has said, “Adding the Real Girls Media Network reflects our commitment to reach today’s active, mobile women, while providing our marketing partners the opportunity to connect with young, socially-oriented women who are passionate about beauty, style and other women’s lifestyle topics.”
John Zieser, chief development officer of the company, is quoted to have said, “With our ability to connect to the consumer on multiple content platforms, our marketing relationships, our trusted brands, and our 85 million name database, Meredith is the perfect strategic partner for high quality social and interactive communities.”
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