Marketing and Advertising, although they sound similar but actually they aren’t. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, however is really a component of the marketing process which is nothing but conveying the message through a variety of mediums to promote the product.

Advertising is probably the most crucial component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your business, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with the right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are usually placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is obviously television although advertising on internet is now increasingly popular too.

The easiest way to differentiate advertising from marketing is to consider marketing as being a cake and when you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. Each one of these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the marketplace. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration since it involves thoroughly comprehending the behavior of people towards a product. Designing the product and developing advertising strategy is also a time intensive process. Only components that take less time are executing advertisements and sales. Marketing can also be considered a medium between consumers and the company.

However, many companies often make mistake of confusing advertising with marketing. They try to copy big companies like Coke and Pepsi in advertising but they simply disregard the work that goes behind that. The classical instance of this is, consider the case of creating a logo. Many business owners are so hysterical about the logo of their company in their advertisements that they [think that it will simply bring in the sales.|Lots of business owners make a fatal mistake in marketing. They incorrectly place too much emphasis on the use of their company logo in advertisements.] But what makes a logo work is none other than the reputation of [the company and the logo must have a sense to it that truly reflects the company’s values.|Here's the ting: what makes an advertisement work is the reputation of the company, not its logo. The logo simply provides support to create a sense of what truly reflects the values of the business.] One should also remember these companies spend fortunes on advertising which a brand new start up business can’t. Rather than spending unnecessary money on branding your product or service one should invest money and time in communicating to the consumers that they are able to address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it gives them an understanding you are aware what you do and are best at doing that.

Smart marketers are aggressive in approach [rather than passive.|Smart marketers take an aggressive, rather than passive, approach to marketing.] They provoke reader’s minds by prompting them to [do something instead of just making them knowledgeable of the product.|Rather than simply feeding their readers more information, they prompt and motivate people to take action.] Smart marketers also bring home the names, addresses and phone numbers of those people who are really interested in hiring your company by using aggressive marketing. Thus [having a good marketing campaign speaks a lot concerning the company and their products and advertising gives that final touch to the effort created by the marketing people in selling a product.|When a business uses a rock solid marketing campaign, it speaks volumes about the business as well as its products and services. Advertising adds the final touch on all the hard work and effort the marketing staff performs in selling the product.]

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