All online businesses love targeted traffic, just ask them, and if you want that plus extremely fast action then Adwords is one method you should investigate. Google bought Adwords about 2003, and they’ve put a ton of money for development and refinement into it so it’s quite a performance platform. If you want to be an Adwords demigod, then you’ll need to learn and have patience. Proceeding while ignoring the voices of wisdom is fine; you’ll just end-up paying dearly for the mistakes you’ll surely make. You always want to minimize your mistakes with Adwords, and a great way to do that is reading and learning outside of Adwords. In this article we shall be discussing 3 AdWords mistakes that you should avoid at all costs. Whether you’re using AdWords for Dominating Video or any other market, it’s important to take note of mistakes and make sure you avoid them.
As you know, the number one location for an ad must be occupied by someone. Logically, this makes sense because the ad that’s on the top gets the most exposure. You need to think a little more counter-intuitively when you’re dealing with people and AdWords. The thing about that number one spot is that you’ll be an idiot magnet – people will click on it just because it can be clicked and they can do it. The searcher clicking on the top ad could be a casual one who isn’t looking for any solution, but only browsing around.
We are totally serious about this, and it has been known for a long time; people are just nosey and want to have a peek. There really isn’t any sound reason to pay that much when the quality of the clicks is so poor. What you actually want to do is place your bids so you’re farther on down from the action – like in #3 or #4 locations. That is where the prime spot really is simply due to the fact that the searchers who go that far down are not playing around. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. So that is your strategy regarding position and CPC, and you can manipulate your bids to put you there. Your landing pages are just as important as your Adwords ads, it’s just that they’re further down the line but not much. Be sure that your landing page, where you send people who click through, is totally relevant to your particular ads. Your campaign will be scored on relevancy, and that will determine if you can proceed, or not. Not only will you be punished by Google for this, but your site visitors will turn into a wasted click through. So if your landing page is about Dominating Video, then the description should be about the same topic.
Try keeping a cool head about yourself, and don’t let yourself become overly worked up and excited about PPC advertising. Many new advertisers simply get excited in the start and without thinking invest a lot of money upfront. Avoid thinking that all you have to do is throw traffic at your ads and you’ll be in the cash. Keep a close eye on your daily budget, and do establish a daily ad spend budget that is money you can afford to lose. It’s always advisable to ramp-up at a slow pace, and then see how your main offer converts, and be sure to optimize your ads. You can succeed with Adwords but only if you get some additional training on the subject. There is really no excuse for avoiding the necessary learning curve associated with Adwords, or any PPC, so be sure to get smart about it and then move forward. AdWords can help you get more sales whether you’re in the Handmade Candles niche or any other niche.
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