Our business has been rather badly impacted by the current financial turmoil which is affecting the country. The overall sales of our main products for the first three months of this year are way down on what they were last year. It is as if people are keeping their money close to their chests or that they are perhaps struggling themselves. I guess it is not just the government of the United Kingdom that are making cutbacks! We have decided that now is not the time to panic or to reduce our spend – we are instead investing in some and new and innovative advertising materials.
With the help of a DVD duplication and DVD replication company we have produced a twenty minute film which describe the products and services that we sell and provide. This has been mailed to our current customers as well as to people that have signed up to our website newsletter. It will also be offered to any new customers or potential customers that contact our customer sales centre.
The next move is to make it viewable online on our ever popular website – we are currently working on making this possible.
Now yes, as you have probably been thinking, all of this has come at a great cost however this is something we were quite prepared for – you need to speculate to accumulate and all that.
So what have been the results thus far? Well this new DVD has gone down a storm and the feedback has been very very good. The main thing and the aspect we were most hoping for, is that the film has resulted in a spike of sales which has meant that the whole thing has more than paid for itself – impressive! We are hoping this success continues over the long term.
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