Cocktails & conversation flow at Rubicon Project events
Join us from 6 – 9 pm on June 10, 2010 in New York
Why does a campaign that runs on two similar news sites deliver such different rates of engagement? Why do site visitors respond to an offer one day, then completely ignore it the next? What makes some campaigns deliver and others fail miserably?
Inventory comes in all shapes and sizes – premium content sites vs. social networks, above-the-fold vs. below, where a given impression sits in the overall user session queue, etc. It ain’t all apples to apples, to say the least – not all inventory is created equal. Join the Rubicon Project and ShareThis on the evening of June 10th in New York as we host a panel focused on discussing how to leverage the right balance of targeting and inventory quality to ensure high-ROI for demand partners and their customers – the advertisers. What technology can deliver the best possible results from the right users in the right context? How does RTB and the advent of DSPs change the importance of branded content? What’s the role of data in making inventory more valuable to publishers and advertisers alike? Why brand is important?
Our panel, moderated by Brian Morrissey of AdWeek, will feature industry thought leaders Bill Todd, GM of ValueClick; Marta Martinez, SVP of Operations & Biz Dev at MediaMath; Sean Kegelman, SVP Partnerships at VivaKi and Jason Kelly, VP Digital Strategy & Revenue Management at Time Inc. Digital. They’re ready to dig into the real issues at stake here – the future of digital advertising – and are sure to provide a lively discussion to go along with your cocktails.
Email events@rubiconproject.com to request an invite, then tell us what you think about these critical issues. Take 2 minutes to fill out our survey on these topics (you’ll be eligible to win a $50 gift card to Whole Foods if you do!). We hope to see you on the 10th.
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