And GO we did! Recap of our “Is All Inventory Created Equal?” Panel and more! ActionBully.com

Jason Kelly of Time Inc., speaking about the Rubicon Project, during our panel, “Is All Inventory Created Equal?

New York Internet Week was nothing short of amazing for our New York and Los Angeles teams. From IAB Innovation Days, to Digiday:Target and BakeSpace.com’s TECHMunch, we found ourselves running on adrenaline due to our exciting sponsorships, onstage presentations and fascinating panels.

100+ attendees gather in the lobby, mixing and mingling

However, the event we enjoyed the most was our “Is All Inventory Created Equal?” panel/mixer on Thursday, June 10th held at New World Stages. We were joined by over 100 of the industry’s finest for drinks, hours ‘d oeuvres and conversation. Our panel kicked off light-heartedly and full of cheer, got sticky in certain situations (as any good panel does) and ended on a high note. I guess that can be expected when questions centered around publisher’s opinions of DSP’s, transparency, buying by audience and data and of course, the ever-so-controversial topic of ad exchanges come up. We would like to send special THANK YOU’s to ShareThis for sponsoring, as well as our moderator: Brian Morrissey of AdWeek, and our panelists: Bill Todd, GM of ValueClick; Marta Martinez, SVP of Operations & Biz Dev at MediaMath; Sean Kegelman, SVP Partnerships at VivaKi and Jason Kelly, VP Digital Strategy & Revenue Management at Time Inc. Digital.

We are one day into the week post-2010 NY Internet Week and already thinking of our content, sponsorships and events for the next!

For more information regarding our event sponsorships during NY Internet Week, or the full video recording of the panel, please email events@rubiconproject.com.